IdentityCloud Overview

IdentityCloud Overview

IdentityCloud solves the complexity of identification by offering privacy-first user recognition and measurement capabilities. IdentityCloud enables publishers, brands and technology platforms to increase addressability, operate more efficiently and to better monetize their assets in all digital advertising environments. Discover how IdentityCloud improves addressability today and in the future in a privacy-first, cookie-less world.

Leverage IdentityCloud to:
  1. Address 100% of users and apply key campaign strategies
  2. Ensure users’ privacy choices are respected throughout the advertising value chain
  3. Outsource your identity infrastructure to specialists
  4. Improve match rates with your key partners
  5. Activate data and use it to enrich campaigns
  6. Onboard and connect emails to ID5 IDs and/or proprietary user IDs
  7. Track advertising events across all environments
ID5 IdentityCloud simplifies user identification with three core capabilities:
  1. Exchange - Send signals or proprietary user IDs and receive an ID5 ID and connected partner IDs to improve user identification and match rates
  2. Activate - Leverage the ID5 ID and connected IDs to recognize more users in a privacy-compliant way
  3. Measure - Measure the value of identity by leveraging IdentityCloud’s analytics components